Don’t you really hate these? There’s a sea change in consumer advertising, and it’s tangible. Traditional mass media advertising has been blindsiding consumers with the “commercial” for almos…

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Brand advertising doesn’t fulfill real time consumer needs

Lead generation techniques that include direct mail and cold calls are becoming less effective as new communication channels and technology have greatly altered prospective client behavior. …

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The New Rules of Engagement for Ad Agency New Business

The influence of relationships is greatest when consumers are buying a product for the first time or when products are relatively expensive- factors that tend to make people conduct more research, s…

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Are Marketers Wasting Money with Advertising?

Many companies have trouble convincing their “c-suite” to buy into social media and word of mouth as an online marketing or online branding tactic. Many other companies are already participating. By…

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Social Media and the Bottom Line

As Twitter continues to edge towards more of a business model that will offer something close to a premium level offering, something else caught my eye this week and it was this… Ning annou…

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The free ride in social media is coming to an end