Everywhere in meeting rooms across the country, agencies, marketing groups and C-levels are talking up the need for their companies to “go digital” or “get digital” and in some places “be post-digital.” Plans are hatched to hire more talent, to infuse the enterprise with a new culture, to become social and to follow the shift consumers have already undertaken. Campaigns are launched, offices are moved and everyone can sit back and pat each other on the back. Right? Wrong.

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Digital Talk is Cheap