Upon further reflection (and a number of reviews that circle the idea without ever hitting on it directly) it seems that with the introduction of the iPad, Apple is asking consumers to buy into t…

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Consumption vs Creation: The iPad Dilemma

Image by Kevan via Flickr Later this month I’m the keynote speaker at the Dutch Marketing Conference Digitaal willen we allemaal in Utrecht. I’m speaking about the danger of building your social med…

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Social Media Success: It’s About More Than Tactics

It doesn’t matter which social media monitoring service you use. None of them do what you want them to do. They’re good at doing part of the job, but not all of it. And sadly, they probably won’t ev…

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Where Social Media Monitoring Services Fail

Amazingly, it seems like there’s more social media tools than Jonas brothers, with the gap growing every day. I don’t feel the need to experiment with every new piece of software that emerges fr…

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The 39 Social Media Tools I’ll Use Today