Every marketer wants to attain a passionate following that would live and die – well, not literally, but you get the gist - to support their brand. One of the greatest ways to achieve this is to polarize your marketplace or community. We all desire to be seen as a rebel or maverick: someone who is doing something different, cool, and even controversial. From an early age, we have all desired to be part of the perceived “cool crowd”. Brands that leverage this desire will find that their efforts will be enhanced by their customers’ own need to belong. Apple and HubSpot are living proof that a polarized audience can pay hug dividends.

More:
Friends vs. Enemies - What Apple and HubSpot Know That We Don’t

My response to folks, who are feeling left out of the social media space and/or are looking for that next opportunity, is that all's not lost and many of their current skills can be very valuable in this space.

Follow this link:
How to Find Your Dream Job in Social Media

The importance of responding to someone who gave your business a bad online review cannot be understated. Simply sweeping it under the carpet is a terrible idea. An extensive study carried out known as the ‘Retail Consumer Report’ in 2010 shows this.

Read more:
Ignore Customers, Lose Business – Say Statistics

Quietly this morning customers of AT&T browsing Facebook did so by way of China then Korea. Typically AT&T customers' data would have routed over the AT&T network directly to Facebook's network provider but due to a routing mistake ...

Continued here:
blyon.com | Hey AT&T customers: Your Facebook data went to China ...

blyon.com | Hey AT&T customers: Your Facebook data went to China ...

Take a look at this infographic showing how nonprofits are just getting started in social media.

Visit link:
INFOGRAPHIC: Nonprofits Getting Started On Facebook

INFOGRAPHIC: Nonprofits Getting Started On Facebook

A lesson which has given me the inspiration, creativity, and drive to blog three times a week, to work for a range of clients and get them confidently into the blogosphere, and has delivered some awesome writing experiences – leading to strong sales and fantastic long-term client relationships along the way.

Read the rest here:
The Best Blogging Lesson I Ever Had...

See the article here:
Social Proof Can Be a Fickle, Flighty Lover

Henry Blodgett says he heard that Facebook Co-Founder Eduardo Saverin sold $500 million in Facebook stock. He didn't name his source and said point blank that Business Insider hasn't been able to confirm the rumor.

Excerpt from:
Facebook Co-Founder Saverin Rumored To Sell $500M

Facebook Co-Founder Saverin Rumored To Sell $500M

Facebook will introduce Event checkins in the next version of its iPhone app.

View original post here:
Facebook's iPhone App To Let You Check In to Events

Facebook's iPhone App To Let You Check In to Events

Facebook is referring an increasing amount of web traffic to different sites, but you can't call much of the social network's gain Google's loss. We asked Citigroup for a copy of analyst Mark Mahaney's report that Peter Kafka refers to ...

Follow this link:
Facebook Refers More Traffic, Not Google's Loss

Facebook Refers More Traffic, Not Google's Loss

Facebook has been hiring at a steady clip, but the number of applications per job opening numbers in the hundreds. The company received almost 250000 of them in 2010.

The rest is here:
Facebook Received 250000 Job Applications In 2010

Facebook Received 250000 Job Applications In 2010

I’ve been following the progress of social media policies in the work place for nearly two years and it’s interesting to reflect on how quickly they have

Facebook makes its first acquisition in Israel. Facebook has announced its first acquisition in Israel, buying startup Snaptu for $60-70 million. Snaptu's application allows mobile phones, even those less advanced than an iPhone or ...

Read more:
Israel Matzav: Facebook makes its first acquisition in Israel

Israel Matzav: Facebook makes its first acquisition in Israel

Insubstantial tweets and blathering articles do not advance our knowledge, they dumb us down. Despite hints in both old and new media that the social era is going downhill, I am still optimistic. The Internet provides a vastly complex eco-system of information and interactions.

Excerpt from:
Is Social Media Devolving?

Facebook has acquired Israeli startup Snaptu, a creator of simple mobile applications for feature phones, for an estimated $70 million.

The rest is here:
Facebook Acquires Snaptu to Bring Social Networking to Feature Phones

Facebook Acquires Snaptu to Bring Social Networking to Feature Phones