30th March 2010

What do Foster’s, Nestlé, UBS, the City of Zurich and Starbucks have in common? They are all trying to figure out whether staff spending two to three hours on Facebook, Hi5, Xing, LinkedIn, Twitte…

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5 Reasons NOT to Seal Your Social Media Borders

30th March 2010

  If you’re a fan of Social Media Today on Facebook, you probably noticed that we’ve been posting links more often than before. We’ve been trying to engage a bit better on this channel because of…

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Facebook blocks Social Media Today, but We Have to Guess Why

30th March 2010

‘Prove to me social media works!’ That is the cry of many businesspeople when challenged by the hype of Twitter and Facebook. The answer will not come simply from growing social media followers.  Rat…

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5 Steps to Evaluating Social Media ROI

30th March 2010

In July 2009, Twitter debuted a new home page to appeal to the early market majority who were suddenly introduced to the popular microblog, but not quite sure what to make of it. Version 2.o of the …

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Twitter Gets an Extreme Home Makeover with Release of New Home Page

30th March 2010

This video is about 5 minutes long, but if you are interested in using the new relational platforms (e.g. Facebook, Twitter) on the Web to market yourself or your business, then it is worth your t…

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The New Marketing Paradigm

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