Have you noticed that we aren’t writers any more? Or filmmakers, or video producers, or even musicians or cartoonists? We’re content-creators. Way too often, I hear Web folks talk about “co…

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Got content?

Your blog is craving attention and journalists are starving for new useful information to share with the public.   Top quality content attracts publicity, recognition and traffic.  Writing content t…

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6 Tips To Writing Publicity Friendly Content

When you buy food from a restaurant, why don’t you pay by the ounce? That’s the way the restaurant bought most the ingredients that went into your meal. So why don’t you buy your food the same way…

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Social Media Is A Meal, Not A List of Ingredients

For the last few weeks I’ve started to compile a social media abilities list. Namely the skills and strengths that you would need in any high level position within an organization to carry out the…

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The Social Media Self Assessment Checklist

  Social media is now an active reality for marketers. No longer something to consider as an option, marketers are rapidly increasing their budgets in this space and trying to leverage social media…

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5 Social Media Pitfalls to Avoid