Changes announced today to Facebook’s privacy agreement suggest the company is about to flip the switch and add location-based capabilities to the social network. Some think this might mean the en…

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Facebook About to Drop a Bomb on Foursquare?

I’ve always believed in the sheer power of “living the brand” internally, which is where effective employee communications can play such a powerful role.  Recently I asked my communications colleagu…

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Brand Building: Why Employee Communications Matter

Evidently Mark Twain was wrong when he said, “Everyone complains about the weather, but no one does anything about it.” Recently Tropicana did something about the weather – the wrong thing….

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Tropicana Puts The Squeeze On Customer-Centric Marketing

More and more people have an online presence today. For some, it’s casual and conversational and sporadic, for their personal use and not necessarily consistent. For some, it’s a supportive…

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Participation, Expectations, and Responsibility

I must admit that I was inspired to write this post based on the Social Media club of Orlando. They had tweeted me an invite to an event titled, “Mistakes and Lessons Learned in Social Media. It’s…

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8 Social Media Mistakes to Avoid