02nd March 2010

Whether you are an amateur blogger or a professional blogging for a company you need to clearly understand the FTC’s rules for bloggers or suffer the consequences.Like up to $11,000 in fines! Sca…

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Do FTC Guidelines Make Blogging Part of the Publications Industry?

02nd March 2010

Recently a couple of people told me they were thinking about unfollowing all of their social network friends and starting over. I’m not sure I understand the thinking behind this. Sometimes it’s don…

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Social Network Mass Unfollowing is an Empty Gesture

02nd March 2010

Some celebrities make big bucks for their tweets, says news magazine Inside Edition. Notables such as Dr. Drew Pinsky, Kendra Wilkins and Lauren Conrad can earn between $5,000 and $10,000 for each e…

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It’s Time for the FTC to Regulate Celebrity Tweeting

02nd March 2010

In the first test of how much Facebook members should trust online gaming operators like Zynga with handling funds ostensibly destined for charitable causes, Brazil’s largest online newspaper has co…

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Zynga denies mishandling FarmVille Haiti funds

02nd March 2010

This is a guest post from Kristin Dziadul, a recent college graduate with a marketing major, she is the 2009 New England Direct Marketing Association scholarship recipient, and has a strong passion …

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Developing an Authentic Social Media Personality for Your Brand

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