B2B. Business to business. In the world of social media and relationship marketing, the B2B aspect seems to scare a lot of people. In all honesty when I first began working on B2B strategy …

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Businesses Are People Too

So this whole “social networking” thing really isn’t a new concept. Almost all companies are using (or making some sort of attempt to use) web 2.0 tools to more cost effectively boost sales. There…

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Social Media Isn’t For Everyone

A couple of days ago I wrote a post about leadership and developing an open book style of leadership and the impact it can have on growth and performance. On the back of that I got some great co…

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Leadership: What’s engagement costing your business?

Recently a report was released that indicated that the number of followers doesn’t prove influence on social media. However this report is wrong. The number of followers is significant to the social…

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Does Follower Size Matter?

This started out as a reply to a post on AgencySpy about what ad agencies need to look for as they staff up their nascent social media departments and turned into a full-fledged blog post. Maybe I…

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Why You Probably Don’t Need A Social Media Department